Sale!

Hit Makers: The Science of Popularity in an Age of Distraction

$11.99$21.99

Use historical and contemporary examples to show what makes something popular.

** Contact us for school / quantity discount **

Clear
Add to Wishlist
Add to Wishlist

Description

Hit Makers: The Science of Popularity in an Age of Distraction is a very highly recommended examination of popularity of things and why and how they gained their status.  The author has blended two ideas in this book:  1.) familiar surprises, meaning that a product that has long been providing a solution, yet at the same time, 2.) the product feels new that it somehow enhances the end result leading to the rise and popularity of the product itself.

Additional information

Weight 1.3 lbs
Dimensions 9.6 × 6.5 × 1.2 in
ISBN

978-1101980323, 978-1101980330

Author(s)

Derek Thompson

Publisher

Penguin Press

Pages

368

Jacket Type

Paperback, Hardcover